Branding and Logo Design
Performance River offers various solutions and programs for their clients, specializing in training and professional development. Their customized approach makes for highly effective results so it was only fitting that we approached their branding the same way.
During a sit down with Performance River we mapped out our own approach for their branding. River tributaries inspired the logo; the lines that cut through the water-drop shaped mark reflect the flowing rivers that feed larger bodies of water. This symbolism mirrors how Performance River feeds businesses and their employees with the knowledge they need to succeed.
Designing a one-of-a-kind business card, we used a spot UV treatment to mimic the look and feel of water. On the other side, a touch of silver foil highlights the representational piece of land that has been formed by the tributaries. We also created a set of note cards for a personalized experience.