About FatRabbit Creative
20 Years and Counting
That is two decades of serving our clients, two decades of keeping up with the trends and advancements in the digital world, and two decades of beautiful design and strategic marketing. We’re passionate about helping businesses achieve more through smart marketing.
Get to know us!
Years in
Business
Websites
Launched
Clients Kept
for 10+ Years
Small enough to get to know you. Expertise to get it done.
Over the years, our creativity has broadened, and our strategy has advanced as we have kept our focus on our clients’ needs to provide strategic guidance, design, and implementation of their brands across their digital marketplaces. Our priority is getting to know our clients and developing a partnership that supports the expansion of their brand and audiences.
It is our relationships with clients that allow us to do this well.
We are a New Jersey-based full service branding, digital marketing, and website design agency with an all in-house staff that provides businesses of all sizes with any and all of their marketing needs.
Meet Us
Get to know who we are, what we do, and why we do it. Then, give us a call or drop us an email, and we can plan something great for your business!
Meet Us
Get to know who we are, what we do, and why we do it. Then, give us a call or drop us an email, and we can plan something great for your business!
Heather Koby-Reddy
CEO
Heather has been the CEO of FatRabbit Creative since 2016. As our fearless leader, she is constantly pushing FatRabbit to new heights. In 2023, Heather became a StoryBrand Certified Guide and led our team to StoryBrand Certified Agency status as well, empowering our full service agency with a new set of powerful messaging skills. Heather’s vision and leadership impact every aspect of the business, starting with building relationships with our clients. She helps connect our clients with the services that best suit their needs and future goals. Her passion for our team and our clients shines through in every piece of work, website, logo, or strategy we produce. Heather is a CEO by day and a mother of three by night (and overall superwoman in between).
Cheryl McNamara
CFO
Cheryl McNamara is the Chief Financial Officer of FatRabbit Creative. She brings over 25 years of financial experience to the table and is our spreadsheet queen. Cheryl has a problem-solving mindset and willingness to learn from a numbers’ perspective. This helped when clients shipped multiple projects overseas and Cheryl found their lost items in customs and helped our client navigate the processes and paperwork. Before she came to FatRabbit Creative, Cheryl was a CFO at a 238-screen movie theater operator and even was a storm chaser in the Midwest!
Jessica Vergano
Creative Director
Jessica Vergano is the Creative Director of FatRabbit Creative. With over 20 years’ experience, Jess specializes in making evidence-driven design decisions to optimize brand and user experience strategies. Her favorite part of her role is relieving clients of the burden and stress of marketing problem-solving and design on top of everything else they do. Previously, Jess served as the creative director for a global non-profit. Jess is the mom of two active boys.
Kevin Laubach
Art Director
Kevin Laubach is the Art Director at FatRabbit Creative. He has over 30 years of experience, giving him personal knowledge of the marketing industry’s history. Kevin also has an eye for detail that can notice the smallest of features which can make or break a design project. His favorite part of his job is the process: Going from a blank slate to collaborating with a client to their happiness once the project is finished and delivered. In the past, Kevin had even worked as a summer camp director for urban youth which contributes to his relationship-building style with clients. Outside of work, Kevin has three kids, two cats, and one dog so he and his wife are busy!
Brian McElwaine
Marketing Manager
Brian is the Marketing Manager at FatRabbit Creative. He has over 15 years of experience in marketing and sales and has mastered the writing of web content that gets conversions, masterfully improves SEO, and increases organic traffic. Brian leverages effective strategies to write engaging social media content that improves reach and grows brands. He also writes email content that is optimized for click-through rates and capturing leads.
Ryan Priest
Senior Designer/Developer
Ryan is a versatile and experienced graphic artist and website designer/developer with over 15 years of experience spanning multiple disciplines. From website design to photography, branding to illustration, he is capable of developing fresh, innovative ideas and executing them flawlessly. He is passionate about fitness, painting, and mindfulness, activities which keep him motivated to continually improve. His commitment to learning and improvement makes him a valuable asset to FatRabbit and the clients he serves so well, as he is constantly finding new ways to help deliverables rise above competition.
Paying It Forward
Giving feels good.
Our latest charitable adventure was fixing garden beds at the Rose House in Cedar Knolls, NJ. We planted vegetables, herbs, and flowers for the residents to enjoy for a long time to come.
Rose House is a non-profit that creates group homes and independent living apartments for adults with developmental disabilities, including customized, self-directed programs to meet their needs. Consider a quick donation via PayPal or Venmo on their website here. They’re an incredible organization.
