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Why Branding Design Matters
September 19, 2022

Why Branding Design Matters

Illustration of a poster showing a dress for 10% off

Design can make us feel the emotion and provide more profound meaning. In this blog article, we will explore why branding design matters for your small business.

Design shapes many of the well-known brands we use every day. Often people think of design as purely visual, but it is more than that; design can make us feel the emotion and provide more profound meaning. In this blog article, we will explore why branding design matters for your small business.

Branding for Small Businesses

Brands are made up of a few distinct elements, including design, identity, and tone. Design ensures that the content you produce in your emails, social media, and website remains consistent. Identity is how your design elements represent who your company is and what they stand for. Tone demonstrates how your business interacts with your customers. Together they shape your company’s external image with your logo, website, social media, etc.

Design Impact

Creating a connection with customers is the reason behind branding. Now more than ever, consumers want to know more about the small businesses they support. How you present your personality, establish trust, and share knowledge can make all the difference. Dove, for example, has created an entire community of women that are actively erasing the stigmas surrounding beauty. Their messaging and marketing evokes emotion, turning a potential customer into a lifelong one.

photo of Dove soap ad that says "We do real care so you can do real beauty" with a diverse group of women

Design Matters

Brands are not born overnight; they take time to develop and can change as your company evolves. Choosing the right color pallets, textures, fonts, and symbols will help you develop how your brand will look and feel. Airbnb rebranded their company in 2014, recognizing the need for storytelling in order to grow their business. Since then, they have changed the way people think about traveling. Their colors and fonts are welcoming and warm, which adds value to their messaging. The options are endless when it comes to design, but ultimately, finding a suitable combination will make you stand out from the competition and create brand awareness.

AirBNB ad of an equation that says People + Places + Love + AirBNB = Heart

Our Approach to Design

Our design team always considers longevity when designing. Branding is not intended to last forever, especially with changes in trends, but the key to long-term success is developing designs that can evolve with your business. This includes designing for both print and digital. Want to learn how we can help you reach your customers through effective branding design and marketing? Give us a call at (973) 691- 5804.

author avatar
Heather Koby-Reddy CEO
Heather Koby-Reddy is the Owner and CEO of FatRabbit Creative, a digital marketing agency located in Morris County, New Jersey. FatRabbit Creative is a StoryBrand Certified Agency, which means they are specially trained to help clients clarify their messaging and get more leads to grow their business. Heather leads a team of talented digital marketing professionals who provide a range of services including website design, search engine optimization, social media management, email marketing, and content creation. Under Heather's guidance, FatRabbit Creative has helped hundreds of businesses in a variety of industries strengthen their online presence and attract more customers.
Picture of Heather Koby-Reddy

Heather Koby-Reddy

Heather Koby-Reddy is the Owner and CEO of FatRabbit Creative, a digital marketing agency located in Morris County, New Jersey. FatRabbit Creative is a StoryBrand Certified Agency, which means they are specially trained to help clients clarify their messaging and get more leads to grow their business. Heather leads a team of talented digital marketing professionals who provide a range of services including website design, search engine optimization, social media management, email marketing, and content creation. Under Heather's guidance, FatRabbit Creative has helped hundreds of businesses in a variety of industries strengthen their online presence and attract more customers.