Illustrations and animation are always an asset when designing a custom website. However, these elements can be easily overdone. We suggest adding illustrations and animation strategically to guide a visitor’s eyes and illustrate a point. The human brain can process images faster than words, so a well-designed illustration can “speak” faster than a paragraph when done right. Our eyes are hard-wired to focus on motion, so animation can help to bring focus to something that we need the visitor to engage with. The Live the Lake interactive map is an engaging example of drawing visitors into an experience using motion.
The fonts you use on your website and in other public-facing materials communicate a lot to your audience, contribute to the story you tell, and can actually help you attract more customers. Consider fonts carefully when developing your website, but don’t stop there. When you land on the perfect pairings, use the same fonts consistently throughout your marketing and in the same ways. Consistency creates value and trust, and trust sells products.
With more than 50% of all web traffic coming from mobile devices, it is essential to have a responsive design for user experience and search ranking. Google and other search engines penalize websites that are not responsive, which means your website might not appear in search results. Don’t risk losing customers to your competition’s websites. Implementing a beautifully responsive design for desktop, tablet, and mobile will get visitors to your site and keep them there longer, increasing your chances of new customers and revenue.
Did you know YouTube is the second most popular search engine in the world? Not only does video increase time on a webpage and can improve your ranking in search results, but many viewers would rather engage with video than written content. Whether you choose to add a video featuring testimonials or explaining how your products or services help your customers, a video is a great user engagement and digital marketing tool.
Whether you’re looking to create a brand-new website or redesign an existing one, adding these elements will ensure your website attracts more organic traffic and keeps users engaged. FatRabbit Creative not only designs and develops beautifully strategic websites, but we also offer full-service digital marketing so your audiences see your brand as a consistent, organized, and valuable resource for them. Give us a call at (973) 691-5804 to talk about your website, branding, and digital marketing challenges or goals. We’re excited to help.
Website design has come a long way in the past 20 years. Consider including these website design trends to keep your site current and visually engaging.
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