Let’s look at the psychology of the color purple and what it designing with purple can mean for your business.
Understanding color and its impact is essential to making smart color decisions, bridging the gap between what you are trying to communicate and what is actually perceived. We’ve explored this reality with a handful of colors—blue, red, green, yellow, black, and white. Let’s now look at the psychology of the color purple and what it designing with purple can mean for your business.
Purple is one of the three secondary colors. Like a combo of red and blue, it is neither warm nor cool. At the same time, it is simultaneously warm and cool. Purple embodies the balance of red’s stimulation and blue’s calm. This mix can cause unrest or uneasiness unless the undertone is clearly defined, at which point the purple takes on the characteristics of its undertone. For example, a blue-purple becomes visually cool, while a red-purple is visually warm. With a sense of mystic and royal qualities, purple is a color often well-liked by very creative or eccentric types and is the favorite color of adolescent girls.
All in all, purple communicates in a positive way. It is said to have the power to uplift, calm nerves and encourage creativity, making it an all-inclusive color. All ages, genders, and cultures can relate to purple. Here are four specific things that purple communicates. These are all qualities to keep in mind when designing with the color purple.
There are very few brands that have chosen to design with purple for their logo identity. “Why?” you may ask. Although royalty and value can be seen as positive associations, they also have negative connotations, and can often communicate in an arrogant way. Another reason is that on the color spectrum, purple lies at the very shortest frequency of wavelengths visible to the human eye. In other words, it can be a difficult color to work with.
There are many more associations to make with the color purple. We only touched on a few. The conversation could go on and on So, why not continue the conversation? Share some of your experience with purple. Considering using purple in your graphic design or logo? Give us a call to discuss.