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Prepare for the New Google GA4 Analytics
May 4, 2023

Prepare for the New Google GA4 Analytics

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Google is updating how they track website analytics on July 1, 2023. We have compiled the major points of what to know about GA4 to ensure you can still effectively interpret your website analytics.

As you may know, Google is updating how they track website analytics on July 1, 2023. As of that date, Universal Analytics will go away, and the era of GA4 Analytics will dawn. This huge change is a stressor for many who rely on analytics but may not know the ins and outs of what to expect. Don’t worry, we have compiled the major points of what to know about GA4 to ensure you can still effectively interpret your website analytics.

What You Need To Know About GA4 Analytics

Journey, Not Destination

The first major change is that GA4 is all about customer journeys and events, not sessions or visits. GA4 will focus on in-depth reporting of how users use your site and their experience, not just how they get from page to page. While you will still be able to view by sessions, the new platform will allow you to break visits down to see journeys. With this change will come new engagement metrics such as Engaged Sessions, Engagement Rate, and Engaged Time.

Homepage Is Clutch

The homepage itself will summarize traffic, conversions, and revenue which will tell you where users come from, what your top-performing campaigns are, and which pages get the most views. GA4 Analytics will also have predictive metrics which are AI-based analytics that can predict revenue, purchase probability, and more based on customer behavior. Altogether, it will be easier to predict consumer behavior.

Customize Your Reporting

GA4 is also highly customizable. For marketers working in the backend, you can choose reports and metrics that are most relevant to your business. With this, you can create custom segments that are based on trigger events (clicks) or conversions (landing page results). Customization is also important in that GA4 will allow better cross-platform tracking, including Google Ads and Google Data Studio.

Get Support

GA4 will usher in a new era of analytics and reporting, but you still have time to prepare! Right now, we are working with our clients to transition their accounts over to GA4, outlining events and conversion metrics, and building proprietary reports that are individualized to each of their goals and unique websites and prospects.

We’d love to help you better understand these changes while setting up individual reports that will allow you to interpret your website data for success! Call us today!

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Heather Koby-Reddy CEO
Heather Koby-Reddy is the Owner and CEO of FatRabbit Creative, a digital marketing agency located in Morris County, New Jersey. FatRabbit Creative is a StoryBrand Certified Agency, which means they are specially trained to help clients clarify their messaging and get more leads to grow their business. Heather leads a team of talented digital marketing professionals who provide a range of services including website design, search engine optimization, social media management, email marketing, and content creation. Under Heather's guidance, FatRabbit Creative has helped hundreds of businesses in a variety of industries strengthen their online presence and attract more customers.
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Heather Koby-Reddy

Heather Koby-Reddy is the Owner and CEO of FatRabbit Creative, a digital marketing agency located in Morris County, New Jersey. FatRabbit Creative is a StoryBrand Certified Agency, which means they are specially trained to help clients clarify their messaging and get more leads to grow their business. Heather leads a team of talented digital marketing professionals who provide a range of services including website design, search engine optimization, social media management, email marketing, and content creation. Under Heather's guidance, FatRabbit Creative has helped hundreds of businesses in a variety of industries strengthen their online presence and attract more customers.