We all know that everyone who is anyone is on social media, and studies show that more people are using social media than ever. This means there’s a ton of noise on every channel, but that doesn’t give you a free pass not to cultivate a strong presence. In fact, you’ll greatly limit your reach and growth if you’re not utilizing social media. But, without a strategy, you could waste time and money. Read on to learn 4 reasons you need a smart social marketing strategy.
The simple truth is your future customers are on social media. But reaching them and cutting through the noise takes thought and careful planning. A smart social media strategy will outline what you’re going to say when you should say it and on what platforms. This is the roadmap that will get you where you want to go and ensure your social activities actually support your business strategy.
Like we said earlier, everyone is on social. This means your biggest competitors are publishing content and reaching potential customers on social. If you don’t have a strong social presence, you’re handing your competitors your potential customers. A strong marketing strategy will position you to grow beyond your competition.
With over 3.5 billion people on social media, and new platforms emerging in response to mistrust of Facebook’s practices, social media is growing with each day. 2.2 billion dollars was spent on Facebook advertising alone in 2020, and it’s reported that 83% of users shop on Instagram. With numbers like this in play, can you afford NOT to have a strong social presence? We don’t think so.
As a small business owner, your time is literally money. And, as in everything in life, failure to plan is a plan to fail. A smart social media marketing strategy plans out content and posts in advance. Scheduling your content in advance leaves you more time to run your business as you won’t be a daily slave to your social channel.
Making social media work for you is critical to growth in today’s competitive market. There are so many benefits to creating a social strategy that will keep you from going crazy while positioning you to thrive. Motivated to get started? We can help! Give us a call today to talk about social strategy.