Design impacts our choices every day. From what we wear to the type of products we use, design is subconsciously involved in our decision-making process. – Heather Reddy, FatRabbit Creative`s CEO
Design shapes many of the well-known brands we use every day. Often people think of design as purely visual, but it is more than that; design can make us feel the emotion and provide more profound meaning. In this blog article, we will explore why branding design matters for your small business.
Brands are made up of a few distinct elements, including design, identity, and tone. Design ensures that the content you produce in your emails, social media, and website remains consistent. Identity is how your design elements represent who your company is and what they stand for. Tone demonstrates how your business interacts with your customers. Together they shape your company’s external image with your logo, website, social media, etc.
Creating a connection with customers is the reason behind branding. Now more than ever, consumers want to know more about the small businesses they support. How you present your personality, establish trust, and share knowledge can make all the difference. Dove, for example, has created an entire community of women that are actively erasing the stigmas surrounding beauty. Their messaging and marketing evokes emotion, turning a potential customer into a lifelong one.
Brands are not born overnight; they take time to develop and can change as your company evolves. Choosing the right color pallets, textures, fonts, and symbols will help you develop how your brand will look and feel. Airbnb rebranded their company in 2014, recognizing the need for storytelling in order to grow their business. Since then, they have changed the way people think about traveling. Their colors and fonts are welcoming and warm, which adds value to their messaging. The options are endless when it comes to design, but ultimately, finding a suitable combination will make you stand out from the competition and create brand awareness.
Our design team always considers longevity when designing. Branding is not intended to last forever, especially with changes in trends, but the key to long-term success is developing designs that can evolve with your business. This includes designing for both print and digital. Want to learn how we can help you reach your customers through effective branding design and marketing? Give us a call at (973) 691- 5804.