Website design has come a long way in the past 20 years. We can now add animation, video, illustrations, and customer portals, the options are endless! Like fashion and pop culture, website design trends come and go. But as a business owner, how do you know what design elements to choose? Enlisting the help of an experienced design agency will ensure your new website is modern but practical for your business and industry. Consider including these website design trends to keep your site current and visually engaging.
Illustrations and animation are always an asset when designing a custom website. However, these elements can be easily overdone. We suggest adding illustration and animation to the main areas of the website that are frequently visited by users, like your homepage, services and about page for instance. The Live the Lake interactive map is an excellent example of how to use these design elements purposefully.
Using varying font sizes and styles will help represent your branding and make your content more visually appealing. Times New Roman and Avail are great for a simple word document, but your website should have font choices that enhance the design and make an impact on the page. Your brand is more than just a logo and your fonts should be considered when developing your brand identity.
Picture this, a customer arrives at your website and cannot read your homepage content because more than half of the text has shifted out of frame. With more than 50% of all web traffic coming from mobile devices, it is essential to have a responsive design for user experience and search ranking. Google and other search engines penalize websites that are not responsive, which means your website won’t appear in search results. Implementing responsive design for desktop, tablet, and mobile will keep visitors on your site and ensure they can see your products and services!
Did you know YouTube is the second most popular search engine in the world? You can never go wrong with adding a video to your website. Not only does video increase time on page and improve your ranking in search results, but statistics also show that viewers would rather engage with video than written content. Whether you choose to add a video featuring testimonials or explaining your product/services, video is a great user engagement and digital marketing tool.
Whether you’re looking to create a brand-new website or redesign an existing one, adding these elements will ensure your website attracts more organic traffic and keeps users engaged. FatRabbit Creative not only designs and develops beautifully branded websites, we also offer full-service digital marketing services. We believe smart strategy empowers design! Give us a call at (973) 691-5804 to talk about your website, branding, and digital marketing project.