Top Web Design and Marketing Trends in 2021

It’s never been more important to make your brand and website stand out. With more people shopping and researching online than ever, telling your story and providing an exceptional user experience is critical for growth. Unless you have a brand-new website, chances are you’ll need to make some changes to compete and expand in 2021. In fact, we’re working on a website redesign as we speak. Why not consider a few of these hot web design and marketing trends as a way to increase leads, improve user experience, and match customers with the right products quickly? And, they just all happen to be P’s, which makes them even easier to remember. How convenient!

Product Questionnaires  

We all want to connect prospective customers with the exact product or service they need as quickly as possible. Why? Because the sooner we meet their needs the sooner we make the sale. Website product questionnaires do just that. With the right questions embedded directly into your website, you can direct customers to the exact product they’re looking for quickly.

A questionnaire asking visitors whether their pet woofs or meows for attention

Parallax Animation and Effects

Animation is all the rage, and for good reason. Done well, it can be eye-catching and enjoyable to watch. Parallax animation and effects are popular on the web and can be a great way to set your website apart. Parallax is an optical illusion where objects nearer to the viewer seem to move faster than those in the background. This effect creates an experience that is like surreal theater, which is simply enjoyable to view!

A website with bold colors and imagery overlapping on the background

Personalization

Did you know that a customer is 80% more likely to buy from a brand that personalizes their experience? And we’re not just talking about inserting a name field into your emails. From AI to mimic a store experience online or email segmentation that matches customers with products similar to previous purchases, to chatbots that deliver answers to questions through an interactive experience, the extent to which you choose to personalize your website may be the key to converting more in 2021.

An email from spotify showing personalization

Positivity in Content, Colors, and Imagery

It’s been a long, hard year for, well, everyone. We’re all craving hopeful, meaningful, and positive experiences and interactions. This also applies to website, social, and email content. You need to write and engage in a way that puts your heart and humanity first. This means you should also employ a bright, cheery color palette and imagery that is honest and authentic with every post, blog, email, etc.

A website using positive colors and fun illustrations to bring a feeling of fun and joy to the site

Past Influence

2021 will be the year of all things retro. Maybe because looking back is easier than looking forward. Maybe because we’re all a little nostalgic. Most definitely because retro colors, designs, and styles are cool and add a fun, quirky style to your brand. Keep an eye out for some of your favorite brands making a change to a more retro look this year. 

A website showing a retro design using fonts and colors that feel vintage

These web design trends of 2021 are exciting and also present a challenge even for us as a marketing and design firm. If you’re ready to implement some new tech and really push the boundaries of what your website can do this year, give us a call. We’d love to flex our design muscles and engineer a web experience for you that delivers big on personality and all the other P’s.

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