The Mobile Era and What it Means for Your Business

Let’s get right to the point - your website must be optimized for mobile devices. There’s no question about it. The internet analysts at Morgan Stanley declared the mobile movement as the fifth major technology cycle of the past 50 years - in the same list as the desktop era.

Between tablets and smartphones, mobile traffic owns nearly a quarter of web traffic share. Surely you have already noticed this uprising trend. In restaurants, the waiting room, the check out line - is there anywhere people don’t take their tablets and smart phones? We know what you’re thinking - kids these days. Contrary to popular belief, its not just “kids these days.”

Today, everyone has gone mobile. Although nearly half of the teen and young adult population are mobile users, it’s women aged 35 to 54 who dominate as the most active mobile users. This demographic of women also are the most financially empowered demographic in America, making nearly all purchase decisions for the household. So if you think mobile use is just an unsociable habit of today’s youth, we suggest you reconsider that stance.

Search, social, entertainment, news and weather - mobile devices do it all. More importantly, they make it easy.  Smart phones and tablets are convenient: lightweight, wireless, easy-to-use and, many times, pocket-sized. Mobile devices save us time by allowing to access the web right in the palm of our hand wherever we are. The problem is, even though consumers are mobile-ready, nearly 90% of websites are not.

So here’s the good news: this offers a irresistible opportunity to your business. By employing a smart, responsive website, you instantly gain advantage over your competition. Mobile users are looking for ease and convenience, and for every non-mobile website they come across, they return to Google to find another. By providing a website responsive to all devices, your business will cater the needs of these frustrated and lost consumers searching for mobile-friendliness.

Eventually, more internet traffic will come from mobile devices than from desktops. Don’t believe it? Sales of personal computers are already at an all-time low. It’s only a matter of time. If your content isn’t mobile-ready, it might as well not exist at all.


Research/ statistics from: http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/

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