The Importance of Proofreading

June 24, 2016

Typos, sloppy work and grammatical errors cast a doubt on the quality of your company’s services, products and shows a lack of attention to detail. The importance of proofreading all of your projects in the workplace helps you present a polished, professional image of your company. Well-written, accurate and easy to read materials convey a sense of professionalism and a strong work ethic.

Marketing Materials

Misprints and errors can have a negative impact on your reputation, and can be costly to fix after the fact. Incorrect pricing figures or information can put you in a bad position when it comes to explaining yourself to customers who come looking for that advertised price. Marketing material and promotional literature represents your company, and you want to do your best to present it in the best way possible—indication the importance of proofreading!  

External Communication

When you set high standards for all your external written communication, it encourages employees to get into the habit of being diligent and taking pride in their work. Every type of written communication you have with customers, clients, vendors and suppliers should be polished to perfection. Everything from emails, web copy, to business proposals and annual reports should be proofread.

Internal Communication

The way your staff gets into the habit of communicating with each other is indicative of how they communicate with others outside the company. It can be easy to let internal communications slide by without a second-glance, dashing off quick memos and two word e-mails. Taking the time to proofread memos, agendas, meeting minutes, reports and other internal materials is a good practice to follow. Not only does it reduce the potential for miscommunication, it shows respect for the professionalism of the work environment.

Overall, the importance of proofreading is a crucial part of making a good impression in any work related writing materials. By going the extra mile to really make your documents shine, you’ll create a much more impressive finished product.

fatrabbit CREATIVE creates custom web and marketing copy that incorporates one-of-a-kind designs to help you succeed with your business needs. If you want to see more professional work and polished copy, contact fatrabbit CREATIVE today.

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