The Anatomy of a Successful Homepage

What is it that makes some websites eye-catching to your audience? Arguably, the homepage is one of the prime elements in building an attractive website, and it is a good idea to start by focusing here. The homepage or landing page gives your visitors their first impression of what they can expect to find in the rest of the site. You can think about it as a digital receptionist for your business. This receptionist must be friendly, efficient, and global. That is, it cannot be built around a single group of individuals; it should be designed to serve a wide range of audiences.

Another element that makes a successful homepage is having an efficient design. The homepage should communicate what your website is about and demonstrates how your product or service can add value to your users. Contrary to popular belief, good design not only involves creating digital eye-candy; your website’s design must respond to the user needs and help emphasize its content. As there are a lot of moving pieces that go into the web design process, it might seem overwhelming at first. We have put together a list of critical elements that you should focus on that will increase your digital presence and benefit your business and your clients.

1. Logo and Branding: Logos should be able to quickly communicate your company’s values and personality to all users. Elegant sizing and placement of a logo is essential for any good homepage. 

2. Navigation: Make sure your navigation is clearly visible! Fundamentally, the homepage navigation should guide the user to the most important sections of the website. A homepage should function (in part) as a point for users who’ve lost their bearings and can’t find what they need. 

3. Search Bar: Adding a Search bar to your site helps to reduce the number of links, especially if you have a big website. The search feature may be one of the most important aspects of your site by providing a user-friendly experience.

4. Responsive Design: Nowadays more than 60% of American adults own a smartphone and almost 65% of all website traffic is from mobile devices. A homepage and a website should always be responsive, adapting to both computer and mobile device users. Your website will benefit from the user-friendly experience for users that do not have time to sit at a computer.

5. Content and Copy: Any copy is more effective when it’s written and designed for the reader. A home page is no different. By anticipating the questions, a visitor will have and addressing them on the homepage, the homepage becomes clearer and the marketing is more engaging.

6. Primary Calls-to-Action: The goal of your homepage is to compel visitors to dig deeper into your website. Include 2–3 calls-to-action to direct visitors to act or do something, like contact, donate or buy now.

7. Images: Most people are visual. Make sure to use an image that captures the emotion and calls users to action. An image also helps with emphasizing a point that you are making. But, try to avoid using cheesy stock photos!

8. Footer: The footer of a website is just as important as the header, as it is the last chance for you to grab a customer’s attention and encourage them to complete an action. Also, a visitor who scrolls to the bottom of your site is clearly looking for more information. A footer is basically a reminder of what else they should check out. Some of the most common components to put in a website footer includes navigation links, social media icons, and contact information.

Is your homepage meeting these criteria? If not, then it’s time to invest and redesign! Contact fatrabbit CREATIVE to learn more about how we can improve your website and help your business thrive. 

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