With the rise of social media, branding is more important than ever. Businesses are expected to have consistent branding across all platforms and produce content for their consumers regularly. As a result, many small business owners have rebranded to stay current. Whether you are considering rebranding or are currently creating a brand, you should consider how you will unveil it to the digital world. How you reveal yourself to the digital world matters and can mean the difference between standing out or getting lost in the crowd. Here are three crucial steps to follow to start your new brand off with a bang!
Your brand reveal is the initial introduction that will make a lasting impression on your existing or potential customers. First, it is crucial to set roles for each team member and have a clear vision for the branding launch. A detailed plan should outline a timeline, deliverables, and deadlines. This will ensure you have everything needed to have a successful brand launch.
Think strategically about how you will reach your target audience through social media channels and via content production. Your brand reveal should be comprehensive and include a range of content from email marketing, blogging, and social copy. This requires extensive research into who your target audience is and where they converge in the digital world. Do they use social media? Can you reach them through email marketing? Stick to the W’s- who, what, when where, and why and you’ll be able to develop a more comprehensive rebranding strategy.
No matter what plan and strategy you develop, it is crucial to think outside of the box with your content development. Unveiling your brand is a multiple-step process; we suggest utilizing storytelling as much as possible. A good story has the power to grab the audience’s attention and keep it. Share your company’s humble beginnings, personal and professional struggles that people and other business owners can relate to. This is your opportunity to share your brand with the world; take advantage of it!
We know from experience how much goes into planning a branding reveal. Do not be afraid to reach out for professional help. Our experienced team will develop a marketing strategy for your brand and ensure you have unique branded designs for print and digital. Give us a call to discuss your next project at (973) 691 – 5804.