Search engine optimization is like a roadmap that can lead customers directly to your small business. But did you know that your SEO strategy is not just for your website? All the keyword research, blog writing, and backlinks you employ in your SEO strategy can also be used on social media to drive organic traffic. Read on to better understand SEO strategies for social media.
Let's start with the basics! Before implementing any kind of SEO on social media, you first need to do some research. Start by understanding what your unique customers are searching for, including the exact phrases and questions used in a search. Based on your findings, develop a strategy for each of your social platforms. Ensure the new strategy complements your website and digital marketing goals.
1. Optimize Your Bio
Your bio should be optimized to reflect your industry, products/services, and location. Although bio format varies across social media sites, all your bios should remain consistent in brand message, values, and voice. Keeping a condensed bio will help with searchability within the platform and on search engines.
2. Sprinkle in Hashtags
Think of hashtags like you would keywords. Hashtags will allow social media and search engines to sort and categorize the content. This will enable users to find your business, products, and services easily. Each platform uses hashtags in different ways; make sure you use them strategically for each platform and based on the type of content you are creating.
3. Create Strategic Content
Creating content for social media should always be driven by strategy. Your content should align with your marketing plan and boost traffic to your website. Blog posts, videos, infographics, and podcasts are proven to be more engaging and generate more leads than traditional content.
4. Utilize Links
Links, links, links! Best practice suggests utilizing links within your content copy and social media bio whenever possible. Every bio needs to link to contact information and your small business's website. Adding a link to a custom landing page is a great SEO tool if you release a monthly blog post or video. Not only will a unique landing page include multiple links that are customizable, but it will bring all the traffic to your site. Meaning you can track customer conversions directly from the landing page!
Implementing an SEO strategy will help you grow your small business's social media, increase organic traffic, and establish you as an industry professional. Looking to step up your social media game? Our search engine optimization experts and digital marketing team is at your service. Let us help you lead your social media with a strategy that is proven to get results! Email us at firstname.lastname@example.org to get started.