How to Write an Effective Blog Post

Blogging has become a valuable marketing tool for many small businesses. Implementing a blog on your website can increase your website traffic, nurture leads, and establish you as an industry professional. Writing about your industry may come easy, but making your content resonate with your audience can be challenging. At FatRabbit Creative, we believe that content should always add value and work for you to grow your business. Here is our guide for how to write an effective blog post that people actually want to read.  

Why Blog?  

Did you know that blogging is the third most common content marketing strategy used by businesses. In fact, 68% of people spend time reading and researching brands online. And, blogging is not just beneficial for potential customers. Companies that place value in their blogging efforts see 13-times the return on investment and 67% more leads per month. So, why blog? Because consistent and effective blogging is an inexpensive investment that will generate leads, expand your audience, and support future growth. 

Elements of an Effective Blog Post

Search Engine Optimization 

Search engine optimization powers the online world and should be one of the first things you consider when writing a blog. Keywords and phrases should be researched based on your industry and added to your content and metadata. You should also include your keywords within your blog title. Why? Because search engines use blog article title tags to sort and rank content. Making your blogs SEO-friendly will attract more organic traffic to your website and ensures your content matches what viewers want to see.   

Know Your Audience  

One thing about writing an effective blog post is clear, it’s about them, not you. Knowing your audience is critical to adding value to their lives through what you publish. And you should write about them, not you! Content should answer a question, solve a problem or provide valuable insight. It is essential to make the connection to your business at least once, usually in the opening or closing paragraph. How frequently you promote your business throughout the blog will depend on your industry, audience, and the information your audience is seeking. But don’t be too pushy! Authenticity is the best way to nurture leads.  

Consistency 

To write an effective blog post, consistency in publication, voice and branding is key. Creating a strong voice and personality for your business's brand will help make your writing stand out and let your audience know what to expect with each post. Implementing a consistent layout and regularly posting blogs will help establish your business as a credible and reliable source of information.  

Use Your Analytics 

Like anything in digital marketing, analytics should drive your strategy. Reviewing what blog posts are performing well will help guide your future writing and monitoring your competitor's blogs keeps a pulse on what’s going on in your industry. Blogging benefits your business by adding to a well-rounded online marketing strategy.  

 

Are you thinking about incorporating an effective blog on your website but are struggling with where to begin? Our digital marketing team will work with your small business to create a content marketing strategy specific to your brand and industry. We strive to create content that will have a lasting impact on your business. 

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