Being in the right place at the right time. This phrase is often associated with luck or good fortune, but thanks to the latest and perhaps greatest change in internet marketing, Google allows for your business to control being in the right place at the right time, all the time. It’s known as Remarketing, and it’s revolutionizing the way businesses promote and consumers shop. The concept isn’t new, but within the vast online advertising landscape, this old tactic takes on a new twist.
The beauty of Google Remarketing is that it lets you promote yourself throughout the Google Display Network by targeting ads to users who’ve previously visited your website. For those of you who don’t know, the Google Display Network is the collective name given to all sites that display ads, which is a lot!
Let’s say you want to buy a TV. As you browse and shop for a TV online, your interest in buying a TV is being monitored. You may choose not to buy right away, but Google still sees that you are interested. Companies selling the TV’s you looked at can now remarket those TV’s to you, even after you left their site. So as you keep browsing, don’t be surprised if you see advertisements for TV’s appearing that are highly relevant and enticing.
The most foundational idea behind Google Remarketing is that it functions as a second attempt – not out of desperation, but out of intelligence. Similar to salespeople following up with potential leads, advertisements generated through Remarketing help to close a sale. At the same time, this doesn’t just promote the products being sold, but it reinforces the business selling it, generating credibility and giving viewers the impression that they are advertising “everywhere.”
The great thing about Remarketing with Google AdWords is that it has a tremendous value in being able to target a specific audience. And the best part about Google AdWords still holds true: you only pay per click. Furthermore, if you’re using it, you can be confident that the majority of people viewing your ads are already interested.
Because it gives you the ability to not let potential customers slip away. It’s your second chance. Remarketing allows you a powerful new way to communicate with people who’ve visited your site, outside of your site. The best part is that it puts you in the right place at the right time, connecting you to the right people with the right message. It’s just right!