Benefits of SEO for Small Business Owners

Search engine optimization (SEO) has taken the internet by storm, literally. SEO allows search engines, like Google, to find, categorize and rank website content. Essentially, it’s what enables potential leads to find your site based upon what they type into their search bar. Smart search engine optimization is not a one-size-fits-all solution. SEO implementation is specific to each business and can differ based on your website content, goals, competition, and more. We are big plans of SEO and think you should be too. We’ve outlined the benefits of SEO for your website as well as some important things to consider when creating your search engine optimization strategy.  

Benefits of SEO 

Increased Website Traffic
SEO is a key to increasing your organic traffic and finding quality leads. How you implement keywords and queries into your content and metadata will either drive quality traffic to your website or allow your competitors to leave you in their dust. The key is strong research and smart implementation. Not sure what all of this means, let’s talk! 

Accessibility for Users
Good SEO includes ADA-compliant efforts that make your site be more accessible to all users, including individuals with disabilities. Improving user experience through SEO will make your services and products easier to find online. And you’ll rank higher as Google penalizes sites that do not include things like alt tags and other accessibility metrics. 

Improved Rank
The truth is that if you’re not on the first page, you’re not going to get clicks. SEO activities including keywording and strong metadata will enable you to rank higher. This is one of the key benefits of SEO. Rather than fighting for those rankings under generic keywords that large corporations dominate, small businesses can capitalize on their specific niche market and should monitor their competitor’s SEO to continually gain an advantage.  

What You Need to Know about Search Engine Optimization 

While there are many, many benefits of search engine optimization, there are also some hurdles that need to be jumped to get it right and see results.

  • It Takes Time
    Improving your ranking and increasing your website traffic doesn’t happen overnight. You will not see significant ROI or improvements overnight. Tracking your website analytics will help measure your long-term success. 
     
  • Algorithms Can Change
    Search engines can change their algorithms, meaning the way in which they index and rank your site. This means you always have to stay in the know with the latest updates. This can prove challenging for business owners without a dedicated marketing department. That’s why we recommend using an expert who knows how to speak SEO (and Google). 
     
  • Your Website Is the Ultimate Key
    While we know keywording works and that content matters, your website design and the user experience is the ultimate sales tool. The saying “you can’t put lipstick on a pig” applies here. You can do all the SEO work in the world but sending leads to a website that is difficult to navigate, out of date, and lacking in visuals will not get you results. Your website needs to be built with a smart strategy and beautiful design to work together with your SEO strategy for true success. 

When it comes to search engine optimization, the pros far outweigh the challenges that SEO bring for a business owner. Yes, it takes a lot of time and effort, but it doesn't have to become a chore. Our SEO experts will identify any problems with your current site performance, implement solutions specific to your industry and track your site's progress. We can assure you that implementing an SEO and content strategy will pay off in the long run! 

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