4 Tips for Your Social Media Marketing Strategy

Everyone who is anyone is on social, including your competitors. But that doesn’t mean every business is actually benefiting from their social media marketing strategy. The good news is it doesn’t take a ton of effort to make social media work for you. Follow these 4 tips for your social media marketing strategy to get the most out of your social networks and stop feeling like a slave to your posting schedule.

4 Tips for a Killer Social Media Strategy
  1. Mix It Up - Social media is about relating to one another on a personal or professional level, and we like variety in our relationships. Varying your posted content, from branded visuals to articles to videos, will keep your audience wanting more. Also, mix up your tone. Be funny, thoughtful, authoritative, and promotional-- just not all at once.
  2. Choose the Right Channels - Choosing the right channels is critical to reaching the right audience and furthering your brand. But which channels? Your choices should come from your goals, the “how” and “where” you want to gain exposure.
  3. Know Your Insights – A successful social media marketing strategy is based on analytics. Most social media platforms give you all you need to make smart social decisions. From when and what to post to who and how to connect, using your insights is key to hacking your social channel growth to better engagement. 
  4. Use Visuals the Right Way - Every post on Instagram, Facebook, LinkedIn, etc. should have an image. But you need to make sure that your visuals are on brand and are sized correctly. Check out the best sizes for images on each platform here. Take it up a notch by adding your logo to make it truly branded. 

Take it from us, social media isn’t rocket science, but it does take effort to build a successful strategy and make it work to your advantage. Overwhelmed by the demand of social media? Give us a call. We can help you choose the right platforms and develop a strategy for your brand that ensures your social presence is meaningful and effective.

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