Web Management

As a small business owner, your time is your most valuable resource. A great way to save time and money without sacrificing your level of customer service is to implement a chatbot on your website. Though they may not be familiar to you, Chatbots are not a new technology and one that can greatly enhance your customer service and lead generation efforts. Continue reading to learn how your small business can use Chatbots to your advantage.

What are Chatbots?

You navigate to your favorite website and find that they are having a sale. A small box appears in the corner explaining what items are on sale and an additional discount code to use at checkout. Well, that was easy! That small magical box is referred to as a Chatbot. This artificial intelligence software allows users to interact through apps, websites, messaging systems, and telephone calls.

Large companies like Walmart and Amazon use Chatbots in their website and apps to provide fast and reliable customer-centric support. You may think this is only for larger businesses, but operating on a smaller scale does not mean that you cannot run with the big dogs. Chatbots can be programmed to answer customer questions and are integrated based on your company’s needs. Sure, you’ll see Chatbots on almost every large eCommerce site, but Chatbot software/plugins’ ability to communicate with customers makes the technology an asset to any website.

Chatbot Uses for Small Business Owners

Think of your Chatbot as a personal assistant for you and your customers. A Chatbot will allow you to collect customer data while answering your customers` frequently asked questions and helping them navigate your site. The best part is you get to customize and train your bot to interact with your customers how you usually would. Some software/plugin will also enable you to link your social media messaging accounts.

Benefits of Chatbots

Chatbots were created to support your needs as a small business. Along with providing 24/7 customer support, Chatbots will also increase your conversion rates, assist with lead generation, and streamline your marketing efforts. A Chatbot’s job is to engage with your customers; this engagement increases the chances that a potential customer will take that next step in purchasing your goods or services. Using this technology will allow you to track consumer behaviors and collect marketing data to shape your future strategy. As an intuitive technology, your Chatbot will continue to improve and expand its abilities.

The bottom line is Chatbots can save you time, money, and aggravation. As a business owner, you have many choices when it comes to Chatbot software/plugins. In our next blog post, we will discuss the best Chatbot software for small businesses. If you would like to learn more about how we support our client’s marketing goals through website management, email us at hello@fatrabbitcreative.com.