Author: Heather Koby

Heather Koby is the Owner and CEO of FatRabbit Creative, a digital marketing agency located in Morris County, New Jersey. FatRabbit Creative is a StoryBrand Certified Agency, which means they are specially trained to help clients clarify their messaging and get more leads to grow their business. Heather leads a team of talented digital marketing professionals who provide a range of services including website design, search engine optimization, social media management, email marketing, and content creation. Under Heather's guidance, FatRabbit Creative has helped hundreds of businesses in a variety of industries strengthen their online presence and attract more customers.

Empower Your Nonprofit’s Mission with FatRabbit Creative’s $50,000 Grant

Your non-profit faces many challenges. Your identity should not be one of them. In a world flooded with nonprofit organizations, effectively and creatively communicating an organization’s mission is crucial to expanding its impact. We know that nonprofit leaders are deeply committed to their missions. The problem is they often lack the time or resources to […]

What is SEO? Do I Need It?

Hey there, small business owners! Let’s talk about something that can make a huge difference in your online success: SEO. You’ve probably heard the term thrown around, but what exactly is it, and why should you care? First things first, SEO stands for Search Engine Optimization. In a nutshell, it’s the practice of optimizing your […]

From “Meh” to Memorable: The Transformative Power of Storytelling

Picture this: You’re scrolling through your social media feed, bombarded by a sea of ads and marketing messages. Most of them blur together, right? That’s the “meh” marketing problem in action. But every once in a while, something stops you in your tracks. It makes you feel something. It sticks with you long after you’ve […]

Turning Leads into Sales: A Guide for Businesses

Your marketing efforts have paid off! Your website is attracting visitors, and your lead-generation strategies are filling your inbox with potential customers. Congratulations! You’ve won half the battle. But here’s the thing – generating leads is only the first step. The real challenge lies in converting those leads into paying customers. And that’s where many […]

Common PPC Ad Mistakes & How to Avoid Them

In the fast-paced world of digital marketing, Pay-Per-Click (PPC) advertising is a powerful tool for businesses looking to boost their online visibility and drive interested people to their websites quickly. There’s a lot of potential for significant returns. But, navigating the complexities of PPC campaigns can be a little scary! Missteps can not only drain […]

How to Write Content that Ranks on Page 1 (From a Content Marketer)

Introduction Achieving that top spot on the first page of search engine results isn’t just a goal—it’s the pinnacle of digital success for many businesses looking to boost their organic traffic and overall growth. But here’s the thing: mastering this feat requires more than just understanding your audience; it demands a seamless blend of […]