Folder that contains educational materials
Easily updatable sheets allow employees to keep package up-to-date
Mars was a sweet project! We welcomed the opportunity to work with Mars on an informational brochure for their sales team. The training guide would walk users through the process of operating their CRM (customer relationship management) sales tool. It served first as an education tool before later becoming a pocket-sized reference.
Inspiration hit about halfway through our first bag of M&Ms–we would design a piece that was fun but professional using touches of playful typography, illustrations and color. Because instructions would change and be updated regularly, the piece needed to be flexible enough to accommodate the replacement content. Our solution was to create a mini folder with tabbed sheets that could be quickly changed when necessary.
Overall, the results were deliciously rewarding.