BankBound

When one of our clients started another new business venture, they asked us to design their new brand. We were honored to help them establish the look and feel of their new company. Bankbound, a search engine optimization company geared specifically toward the banking industry, wanted a sleek mark that could be easily recognizable with and without their name accompanying it.

The simple and strong icon, a letter "b" with an upward arrow, represents the company's name, BankBound, while the arrow symbolizes the increase in visibility and revenue customers can expect once working with them. The bold and energetic blue and green of the brand helps this new company stand out in the sea of stuffy bank brands.

Following the branding, we designed a stationery kit, as well as an informational postcard and a responsive website bound to attract new customers.