ACTA, a group of smarty-pants, reached out to us to achieve a website that was worthy of high honors. The group of academics was smart enough to know their site was failing at its main purpose: helping fellow appreciators of academia learn everything they need to know quickly and easily.
We tackled ACTA’s redesign by researching the user’s experience–they had straight A’s in content and resources, but the rest of the site wasn’t worthy of a gold star. With a bit of old-fashioned brainpower we were able to resolve their organizational issues. Not only that, but we breathed new life into their brand by focusing on smart imagery, clean typography and an updated color palette.
Every aspect of the site was created with an academic in mind! Now the website truly reflects the personality of ACTA from header to footer. Integrity and accountability aren’t just nouns–they are two of the principals that the American Council of Trustees and Alumni pride themselves on. That’s how we knew when they came to us that we’d be a good fit because those are two words we use to describe ourselves too.
“fatrabbit CREATIVE designed a new website for my organization in the fall of 2012. The company did an incredible job of taking our text-heavy content and presenting it in a clean and visually exciting way. The results have been terrific: increased web traffic and enormously positive reviews. We have subsequently hired fatrabbit to design our monthly e-newsletter. I highly recommend them.”