“Tools for Success” series: Business is a Risky Business

The last article in this series focused on emotional decision making and how it can work for you. When emotion drives decisions, risk-taking is inevitable. So that is the next tool up for discussion.

The reality of life is that if you don’t take risks, you will never stand out above the rest. By nature, I am not a risk-taker. I have never been. Therefore I can say that the experience of my trauma definitely changed me. And while the trauma was horrific, the change it made in me was extremely positive.

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When I decided to take the risk and run fatrabbit back in 2016, I knew that I might fail. I knew nothing about finances. I knew nothing about business development, networking, or sales. I knew nothing about running a team of professionals. I also knew very little about the industry of this business that I now owned. But I could not dwell on that. I had to assume that I could learn. I had to assume that if others could do it, so could I. Most importantly, I had to tell myself that if I had failed, it was okay. I needed to know that I had tried, rather than selling fatrabbit and never looking back. Giving up to me was the easy way out; the road most traveled. After all that had happened, normalcy was far from my way of thinking

But I also did not hold the love and dedication to my business that many do. This was an advantage for me. For many business owners, what they have built means so much to them that the idea of risking all those years of hard work is just too much. But I encourage people in that situation to step back. Think about what you have built. There is a reason you have come this far. Which means you are capable of going so much farther.

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Think about who you want to be, where you want to go, then take yourself there one step at a time, even when the steps are shaky. You will be so proud that you did.

Next article in this series: “Compartmentalizing your failures and your successes.”

Written by Heather Koby

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