April 15, 2016
Every small business needs some basic promotional items to help communicate their services or products to potential customers. For a start up business, you want to define your brand early and carry it through all your printed materials. If your business is well established, it’s important to maintain your brand. The following are five printed essentials every business should have in their marketing arsenal.
The most important business essential is your company logo. Your logo is the most visible representative of your company’s brand. It’s the face of your company and should represent it well. The colors, fonts and design of your logo are reflected on the choices used for all your marketing materials. A well designed logo identifies who you are, what you do and how well you do it.
Even with our modern lifestyle of everything digital, handing a prospect your business card can make your first meeting personal and genuine. A well designed business card is the first impression of your brand. It doesn’t need to be expensive, but you don’t want it to look cheap. A cleverly designed business card may be shown to others, increasing your marketing potential. Always be prepared by having a card on hand.
Like your business card, your stationery may be the first thing a prospect sees with your brand. Stationery is not only your letterhead, but may also include items like: envelops, labels, invoices, thank-you cards, and presentation folders. Stationery makes your business look professional and credible. Only include the essential contact information and keep it clean, clutter free and easy to read. Investing in your stationery is an investment in your company.
A website does not negate the need for a company brochure. Like business cards, a brochure can be a personal touch to a prospect meeting. Brochures are versatile and can be distributed in racks, waiting rooms, mailed or handed out at trade shows. Your message can be focused and precise with a specific call to action. With short-run digital printing, brochure printing does not need to be a major expense.
Everyone loves to receive free stuff. A survey conducted by the BPMA lists several reasons promotional give-away items are beneficial. Promotional give-away items are proven to build brand awareness. The survey shows that 66% of participants claimed they could recall the brand on the promotional product they received. It can strengthen customer loyalty. The survey states that 79% would be likely to do business with the company again. The ROI on promotional products delivered a better return on investment than radio and outdoor advertising, and is equal to TV and print.
In today’s digital world, people still want something tangible to touch. Before the World Wide Web, these five promotional items were the standard tools for marketing your business. A website cannot always replace the personal interaction that results from these printed essentials.
fatrabbit CREATIVE creates custom printed materials that incorporate industry best practices and unique designs to help you succeed with your business growth and development. If you are unsure of where to go with printed essentials, contact fatrabbit CREATIVE today!