Basic Website Terms Everyone Should Know

When it comes to your website, what you don’t know actually can hurt you, a lot. That’s why it’s critical for every business owner to understand website basics. But, let’s be honest, websites are technical and can be confusing. The first (and best) place to start is by understanding basic website terms. Stick with us as we clarify and define website basics.

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The Most Critical Website Terms

We’re going to cover the basics in this list in alphabetical order. Stick with us, you'll be thankful. 


Did you find a 404 page? This can mean that the page is no longer active or hosted on the server. It could mean that someone has typed the name of the URL wrong within their browser. As a business owner, you need to have a 404 page on your website.


Your CMS, or Content Management System, is the web platform on which your website content is built. It provides the ability for your content and imagery to be displayed online. For example, a common CMS’s include WordPress, Expression Engine, and Drupal.


Your domain is your website address. Domains are managed by domain registries, such as GoDaddy. Your domain is the name portion of your URL (web address). For example, our domain is while our URL is


Every website must be “parked” somewhere on a server. Who parks your website is your hosting provider. Websites are parked on servers. Unsure of who is hosting your site? Find out here. When there are issues with hosting providers or servers, often business owners are required to put in a support ticket with their hosting provider. At FatRabbit Creative, we offer dedicated hosting services which guarantees your site is secure and that you receive dedicated, immediate service.


A plugin is an addition to your CMS that provides certain functionality. For example, forms, movement, security, etc. all require plugins. Plugins must be updated and need to coordinate well with your CMS. They also need to be maintained by the plugin developer. Often our clients struggle with understanding which plugins and come to us when plugins break. Plugin management is a critical part of what we do for our Web Management clients.

SSL Certificate

An SSL Certificate is a digital certificate that authenticates your website and secures its data. SSL certificates are particularly important for websites that handle financial transactions. SSL’s also secure and encrypt visitor information. We obtain and maintain SSL Certificates for all of our web management clients. An expired SSL certificate damages the credibility of your website and can render your customer’s financial and digital information insecure and vulnerable to attack.

Understanding these website terms may help you avert a website disaster. Do yourself a favor, print this out and hang it somewhere to help you remember the most critical pieces of your website. Overwhelmed or need more support? Give us a call.

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