Designing websites in this competitive world is challenging. To craft a website design that is memorable, user-friendly, and best supports our client’s marketing plan is no small task. But website design is the cornerstone of our business and something we’re incredibly passionate about as a team. When it comes to designing websites, having a clearly defined process is critical to ensure we tick off all of the boxes and roll out a site that meets the needs of our customers while creatively showcasing their brand. This week, we’re peeling back the curtain to give you an inside look into our website design process because it’s the key to designing kick-ass websites.
Client Discovery. Getting to know you, getting to know all about you…is the goal of this first phase of website design. Websites should be customized to the industry, brand, and customer base of the client, which requires deep understanding and clear communication. We work with our clients through meetings, questionnaires, and research to fully grasp who they are and what they need in a website. We also dig into our client’s industry, competitors, and customer profiles to ensure the website properly represents the brand and accomplishes the client’s marketing goals and exceeds their vision.
Creative Kickoff. After we fully understand our client’s brand, goals, and needs we put our creativity to work developing a creative brief that includes fresh ideas for a kick-ass, customized website. To help our clients visualize how the website will function and be laid out, we also create a website flow chart that outlines content needs, site navigation structure, and page location. This ensures all of the content and calls-to-action are accounted for.
Framing It Out. Once we agree on the website features and functionality, we begin to create a website-design blueprint that illustrates the website pages and functionality. We work with our clients to answer questions like “How do we want users to flow through this site?” and “What actions do we want users to take?” This wireframe is our website-design outline, and it’s the key to ensuring the new site is everything it needs to be and more.
Design Time. After approval of the wireframe, it’s time to do what we do best—design an amazing website! Our designers incorporate their own creative approach with the client's goals and vision to create the most innovative and effective website that makes our client’s brand shine. Then, our expert coding wizard creates a one-of-a-kind website with all of the features and styles outlined.
Technical Details and QA. Quality is all about the details. Behind every quality website are technical details, like content management systems, security, accessibility, and search engine optimization that ensure the new website meets standards, ranks well, and is seen by the right viewers. Our technical experts go to work guaranteeing all of the gears behind the website are turning just as they should be.
The Big Reveal. After a little back and forth with our clients, and a lot of quality assurance review, the website is launched! Post-launch we continue to work with our clients to make sure everything is functioning as it should, and the project proposal is fully satisfied.
Website design is never an easy process but representing our client’s brand online through innovation and creativity is at the heart of why we come to work each day. In our 18 years in business, we’ve learned a thing or two about designing outstanding websites for our clients. If you’re in the market for a new website or want to refresh your current site, we’d love to work with you.