May 06, 2016
If a logo is the face of your company, then the branding is the overall persona of your business. It should reflect who you are and what you do. A brand should be quickly identifiable, memorable and easy to use across multiple platforms. If it does not meet those criteria, it’s time to refresh your brand!
Here are 6 easy ways to tell if it’s time to refresh your brand.
Times They Are A-Changing
Typically logos and branding were designed with only print-based media in mind. But now, you have to think about how a brand will work for both print and digital applications. If your logo was designed with only print in mind, there’s a good chance your brand isn’t optimized for the web and looks out-of-date as a result.
Simplify, Simplify, Simplify
Does it work well when it’s small? Or when it’s big? How well does it work in black and white? Do you have a one-color variation? Is it more than 3 colors? Is it too complex? You need a brand that is flexible and durable to use in many different formats and media.
Maybe you designed your own logo or maybe a friend did. Either way, it most likely needs some help. Professionals pay attention to detail. Every aspect is nuanced and intentional, resulting in an elevated design that will grab customers’ attention and stand out in a sea of homemade logos; do it yourself logos tend to be unrefined and consequently make your business look less credible.
Keeping Up With The Joneses
Have you checked out your competition’s logo and brand recently? You need to and should, regularly. When potential customers are looking to work with you, they are also seeing your competitions’ branding. You don’t want to miss out on a sale because they look bigger, more established and more professional. A well-designed logo and brand can go far in creating instantaneous trust and confidence in your business.
Time Flies When You're Busy Working
Over the years, your business may have evolved. With that said, there is a possibility that your logo and brand is so outdated that it does not truly reflect your services or business anymore. There’s a reason why big corporations refresh their brands every couple of years - it helps them continually connect with their audience and allows them to stay relevant in the marketplace. Culture and trends are constantly changing. Take a cue from big businesses and make sure you check in with your own brand every couple of years to ensure you’re not in need of a tune-up.
Does It Start A Positive Conversation?
An obvious sign you need to refresh your brand is never receiving comments about your brand. Believe it or not, a well-designed brand is highly discussed. Your competitors will talk about how they should step up their own efforts to match the bar that’s been set, while customers will applaud your professionalism and credibility. If you aren’t proud of your logo, it’s time to get a new one!
The bottom line is, you should always put your best face first and when you are a business, that means having a logo and brand that you are proud of. Don’t underestimate the value of a strong, well-designed brand. It can make a huge impact on customers and your business’ success.
If you are not proud of your branding techniques, we can change that! Contact fatrabbit CREATIVE today and learn how we can help you clean up your brand.