LinkedIn is the professional aspect of social media. A blend of work appropriate anecdotes with stylized profile photos all culminating in real opportunities. LinkedIn networking can be an incredibly powerful tool if you know how to use it. The best way to make the most of the platform is to understand how to attract attention and growth in a professional way. Here are five tips for LinkedIn growth.
Strike a Pose
Your profile picture is the first thing people are going to notice. It needs to reflect what you want your professional image to be, taking into consideration clothing, style, and presentability. You should look like yourself and your face should be clearly visible, no long distance shots!
For LinkedIn Marketing your headline should say more than just your job title, you are more than your job after all! It’s also going to show up in Google searches so you need to consider keywords. You want to be memorable in a positive way and show your value proposition. Consider including some of the following: hard skills, job title, personal value, affiliations, and big achievements.
Share the Love
Use your LinkedIn feed to share relevant and useful information. You can link articles, comment, or share professional thoughts on a current topic. If you are providing valuable insights your network will notice and it will drive more connections.
Receiving endorsements legitimizes your profile. It’s social proof of your skills and value in the workplace. The best way to receive endorsements is to give them, as they are often reciprocated. Find people within your network who you can leave genuine, positive endorsements for and they are likely to do the same.
Use Your Profile
The last thing you want to do is set your profile up and forget about it. You need to use the platform to demonstrate why you are the person your profile says you are. Rather than describe yourself as someone “goal-oriented” or “focused”, show those attributes. Use LinkedIn through the feed, comments, and engagement to let others see you walk the walk, not just talk the talk.
LinkedIn is a great way to expand your professional network when you use it consistently. The more effort you put in, the more results you will see.