If there’s anything to be learned from color, it’s that it is extremely vast. The visual and mental associations are virtually endless. We saw this with blue, red and green, as we merely scratched the surface of how those colors speak. As we continue to examine color’s significance within culture and business, we will explore the last of the primary colors – yellow. From vibrant to mellow, yellow can direct communication in a powerful way. Just like any color, understanding its associations is essential to unleashing its fullest potential.

Branding is certainly not a carefree topic. It is a critical element of any business. All too often logo design is treated as being interchangeable with branding. Although they go hand-in-hand, they are not the same. Many businesses overlook the true potential of what a brand can and will accomplish, settling for just a logo. So, what sets a brand apart from a logo. Why is the jump from a logo to a brand so difficult? Why do you need a brand, not just a logo? Let's explore.

Let’s see. We’ve experienced the calming, yet sophisticated nature of the color blue and we’ve navigated the bold contradictions of the color red. As we dig deeper into the visual and mental significance of color in business let’s move away from primary colors (red, blue, yellow) and take a look at perhaps the most popular secondary color – green. As we know, color makes visual encounters experiential ones. It offers an instantaneous way to associate meaning to a particular way of thinking, not to mention to a particular company or industry. Green is no exception.

We’ve shared earlier a basic understanding of how critical color decisions can be in business. These decisions are difficult because every individual filters color with different conscious and subconscious associations. Understanding these associations within the audience for whom your work, service, or product is intended is essential to making smart color decisions and bridging the gap between what you are trying to communicate and what is actually perceived.

Being in the right place at the right time. This phrase is often associated with luck or good fortune, but thanks to the latest and perhaps greatest change in internet marketing, Google allows for your business to control being in the right place at the right time, all the time. It’s known as Remarketing, and it’s revolutionizing the way businesses promote and consumers shop. The concept isn’t new, but within the vast online advertising landscape, this old tactic takes on a new twist.

ABC. ING. NBA. KFC. GE. IBM. The list of successful acronyms could go on and on. However, unless you have the financial and visual power to market your business like these companies have, you will encounter difficulty in your industry’s marketplace. Many companies who find that an acronym is their best solution as a company identity manage to find a phrase that best describes their work and get stuck there. So, in order for things to move forward as fast as possible, they opt for an acronym. This approach builds simple visual and verbal recognition, however, it fails to build an understanding of what they actually do. And yes, we know that the process of finding a great company name can be difficult and time consuming, but it’s worth it.

As we explore the significance of color within the corporate “kaleidoscope,” so to speak, let’s start out with an obvious favorite and constant within professional marketing – the color blue. Color offers an instantaneous way to associate meaning to a particular company or industry. It’s not just visual, but experiential too. As we examine the color blue, we will see this to be true and come to recognize that blue is a uniquely powerful force within the business world.

Yeah, we know it’s a cheesy title. Okay, a very cheesy title, but it has a purpose. So, before you say, “forget this” and leave, let “BE GREAT” stick in your mind not as a joke of a title, but as a 7-letter acronym. “An acronym for what?” you may ask. An acronym intended to help you remember why companies (not just individuals) need to be using LinkedIn. After all, isn’t this what you want for your company – to BE GREAT?

For any business professional, recognizing the conscious and subconscious influences of color is crucial to bridging the gap between what you are trying to communicate and what is actually perceived by your audience. Although obvious in nature, color often has imperceptible effects on our minds and attitudes, especially within the business world.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Don’t worry; this whole article isn’t in another language. This whole article is, however, a fundamental study of Lorem Ipsum. Although these words don’t make sense to you, they might look familiar to you. Perhaps you’ve seen these strange words on a website somewhere, but what exactly do they mean? What exactly is the purpose of Lorem Ipsum?