client:

YMCA Camp Bernie

challenge:

YMCA Camp Bernie needed to implement identity guidelines as part of the YMCA’s nationwide rebrand while maintaining a focus on the needs of the camp and the surrounding community.

idea:

Within the new Y brand guidelines, design and develop an easy-to-navigate site that uses clear calls to action, integrates authentic camp photography, and is ultimately unique to Camp Bernie.

success:

A clean and dynamic site that’s more than just brand-consistent, but also has all the bells and whistles of a professional marketing tool and integrates a custom Content Management System for camp administration.