client:

ShePrep

challenge:

Challenge: Radio Personality Beth Bacall needed a way to effectively promote and efficiently manage the delivery of her web-based prep service, ShePrep, which provides daily insight into what’s on the mind of the coveted 25 to 54-year-old female demographic.

idea:

Though ShePrep content revolves around this 25 to 54-year-old female demographic, fatrabbit determined that the site design needed to appeal to the 25 to 60-year-old male demographic—ShePreps target audience.

success:

With features such as subscriber logins, recurring payments and subscription management, the ShePrep team spends more time sharing their knowledge with their clients rather than performing time-consuming administrative tasks.