client:

Seamor

challenge:

Package an inanimate object in a way that gives it life and value from a humanistic standpoint. Create a character identity through words and graphics, solidifying a character voice and visual.

idea:

Create a graphical suite of social media imagery—whimsical in nature yet with an appropriate voice. At the same time, develop provocative text that would be appropriate for two-way communication—to create a vehicle for dialogue.

success:

In a relatively brief time, an inanimate object has over 150 fans actively engaged in dialogue.