client:

Navitend

challenge:

It’s hard to describe your brand to others—when the brand lacks coherency. With a confused brand, consistent marketing just didn’t happen. Navitend constantly attempted small marketing efforts, but lacked the defined plan and guidance to follow through.

idea:

Brainstorm, define goals, and create a marketing plan to guide Navitend through the marketing and sales process. Include some basics, and more creative ways to target their audiences—with their newly defined brand as a backbone.

success:

A clearer path to greener grass. Now Navitend knew who they were, had a clear plan of action, and knew who, how, and where to show the benefits of their business.