client:

JC Food

challenge:

Having revolutionized food service for independent schools, JC Foods was met with increased competition from corporations. They liked their logo—but their website wasn’t up for the challenge.

idea:

Relationships with clients is what set JC Foods apart. They are a family owned, very personal, hands-on business, and fatrabbit strived to create a modern, lively website that embodied this higher level of personal service, while using a color scheme that conveyed health, earth, and freshness.

success:

The new professional website is more competitive, while clearly showing JC Foods’ unique benefits: relationships, quality food, and expertise. Now they can share their latest news on their homepage, events and recipes via their blog, and manage their own content.