client:

Devine Law

challenge:

A name like “Devine” connotes divinity. How can Julie Devine’s last name be incorporated into her legal practice, and into the brand itself—while aptly showing the skills and professionalism of this Harvard educated attorney?

idea:

Keep it simple. Put Julie Devine into the brand by relaying exactly who she is. Build a brand that is strong, yet feminine, and that really shows her audience they’d be in good hands with her legal representation. Find a powerful tagline and look, while establishing trust, by letting Julie Devine’s expertise speak for itself.

success:

Sometimes simplicity speaks volumes. Simple logo, simple powerful name, and a tagline, “Hire power,” that says it all.