client:

Altman

challenge:

The chic, versatile, NYC-based Altman Building had an extremely outdated website that was anything but glamorous. The website didn’t represent the classiness, feel, or flexibility of their space. Though ideal for a vast array of events, the website viewer would never have known it.

idea:

Let the building sell itself with photos. Show the audience the flexibility of the empty space, and allow people to see themselves there. Make floor plans and specs available right on the site.

success:

Credibility. Just as elegant as the establishment itself, the new website allows the team at the Altman Building to feel the same pride in their website—as they do in their building. Web visitors can now see and feel the essence of the space, which is piquing interest, upping in-person site visits and driving event bookings.