client:

American Christian School

challenge:

Without an up-to-date logo identity, this Pre-K through High School preparatory school lacked brand consistency and functionality. Ultimately, a sense of credibility was lost with reliance on an obsolete logo that did not match the level of education being offered by the school.

idea:

With a "prep" feel, create a brand identity that personifies the school's high level of intellect, honor, and faith, while also matching the high quality of teaching found within the school.

success:

A totally revived identity was created, which not only gave the school a more professional image, but also rolled over nicely into a number of other mediums, such as stationery, apparel, and banner displays. Above all, the brand identity has communicated the honorable reputation that the school deserves.