Scrapping everything you currently have in hopes of finding a perfect solution isn't just crazy, it's costly. Find out what works and build around it—scrapping only what's not working. Remember, a new home can still be built on an old foundation.


Famous, exceptional, smashing, extraordinary, unique, wonderful: make sure your marketing allows these adjectives to flow synonymously with your business. The easiest way to get people talking is to be worthy of remarking about!


Marketing doesn't have to have an "us vs. them" mentality. Instead, focus on growing a community of devoted enthusiasts and brand missionaries. It's like having a free marketing department!