Knowing how to balance aesthetics with strategy is incredibly crucial when trying to communicate a message. By clearly identifying your goals, and then figuring out how best to visually achieve them, you can eliminate the subjectivity that comes along with design and focus on getting down to the business of it. After all, graphic design is the business-minded art.
1 Color, typography, layout, and other elements of design have specific psychological effects on people. 2 Styles are consistently evolving. 3 Trends and fads are consistently fading. Ignoring these facts may communicate an inaccurate message.
Let's be clear, white space is not "empty" space, nor is it necessarily white. It is the unmarked area between elements on a page and is a critical component in good design. Everything put on a page distracts from other elements on the page. So, if you want people to notice, you've got to make it powerfully simple. One strong message is better than a boatload of weak ones.
