Let’s see. We’ve experienced the calming, yet sophisticated nature of the color blue and we’ve navigated the bold contradictions of the color red. As we dig deeper into the visual and mental significance of color in business let’s move away from primary colors (red, blue, yellow) and take a look at perhaps the most popular secondary color – green. As we know, color makes visual encounters experiential ones. It offers an instantaneous way to associate meaning to a particular way of thinking, not to mention to a particular company or industry. Green is no exception.  < < Continue Reading

We’ve shared earlier a basic understanding of how critical color decisions can be in business. These decisions are difficult because every individual filters color with different conscious and subconscious associations. Understanding these associations within the audience for whom your work, service, or product is intended is essential to making smart color decisions and bridging the gap between what you are trying to communicate and what is actually perceived.  < < Continue Reading

Being in the right place at the right time. This phrase is often associated with luck or good fortune, but thanks to the latest and perhaps greatest change in internet marketing, Google allows for your business to control being in the right place at the right time, all the time. It’s known as Remarketing, and it’s revolutionizing the way businesses promote and consumers shop. The concept isn’t new, but within the vast online advertising landscape, this old tactic takes on a new twist.  < < Continue Reading

ABC. ING. NBA. KFC. GE. IBM. The list of successful acronyms could go on and on. However, unless you have the financial and visual power to market your business like these companies have, you will encounter difficulty in your industry’s marketplace. Many companies who find that an acronym is their best solution as a company identity manage to find a phrase that best describes their work and get stuck there. So, in order for things to move forward as fast as possible, they opt for an acronym. This approach builds simple visual and verbal recognition, however, it fails to build an understanding of what they actually do. And yes, we know that the process of finding a great company name can be difficult and time consuming, but it’s worth it.  < < Continue Reading